The Teatro Gran Splendid, built in 1919 at 1860 Santa Fe in Buenos Aires (seating capacity of 1050) offered live performances of various kinds, including tango artists. About a decade later, the theatre was transformed into a cinema, and in 2000 a conglomerate leased the building, transforming it into a bookstore for the El Aeteneo chain. It is estimated that a million people enter the building annually. During my two visits, I would guess that many of the patrons are tourists (with cameras/smart phones in hand), but there were also lines of people purchasing books. In particular, the store's bilingual Asi Cocinan los Argentino/How Argentina Cooks, by Alberto Vazquez Prego is a popular item with English-speaking tourists.